FDA News

Sage Communications Launches New Healthcare and Health/IT Division

(June 05, 2007)-- Sage Communications, one of the fastest growing full-service marketing communications firms in Washington D.C., announced the launch of its new Healthcare Division headed by seasoned healthcare executive Alicia A. Sutton. Sage’s new Healthcare Division will merge the agency’s core expertise in communications strategies with Ms. Sutton’s expertise in health and health/IT business drivers and regulatory guidelines.

“Helping clients communicate their value propositions to the public requires a thorough understanding of key aspects of their industries,” said Larry Rosenfeld, co-founder and CEO of Sage Communications. “With the launch of our healthcare practice, Sage will expand the depth of healthcare communications strategies by adding expertise in HIPAA, FDA, ACCME, PhRMA, and other industry guidelines.”

Working with organizations such as the National Institutes of Health, K2M, and health/IT providers, Sage Communications Healthcare Division will offer marketing communications to drive bottom-line business results. Sage will launch its new division with the addition of two healthcare clients, Avant Healthcare Marketing and CME Enterprise Inc., both of Indianapolis, IN.

Ms. Sutton, who will serve as President of the Healthcare Division, brings to her position at Sage two decades of experience in healthcare communications, which she gained through working with hospitals, universities, and medical societies as well as clients such as Pfizer, Novartis Pharmaceuticals, Merck & Co., Sanofi-Aventis, Genentech, and Johnson & Johnson. Prior to joining Sage, Ms. Sutton was founder and CEO of Enable Healthcare Communications and President of Strategic Implications International, both ACCME-accredited communications companies, where she conceptualized and brought to market product lines that addressed the needs of direct-to-healthcare professional communications.

“We are very excited to be among the newest clients of Sage’s Healthcare Division,” said Tammy Prouty, Vice President of Avant Healthcare Marketing, a division of Deborah Wood Associates. “The fusion of Sage’s proven abilities in marketing strategies and Ms. Sutton’s expertise in healthcare communications really produces results for us. The key differentiator for Sage is its clear understanding of the highly regulated healthcare industry.”

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