HIPAA News

Management Simplicity and Speed Offered by New Trend Micro Data Loss Prevention Solution

(June 10, 2009) - A new release of data loss prevention solution, LeakProof 5.0, with added features and benefits designed to reduce the complexity and cost often associated with the discovery, monitoring and blocking of sensitive data is unveiled by Trend Micro. LeakProof protects sensitive information such as customer and employee data is protected by LeakProof . It also guards intellectual property by monitoring and preventing information leaks across multiple threat vectors.

Thomas Gonzalez, technology manager, Girl Scouts Southwest Texas said, "LeakProof not only helps us protect the privacy of our employees and volunteers, but it protects the reputation of our organization. It helps us avoid the embarrassment and legal liability of a data leak.”

Data breaches are skyrocketing - more than 35 million data records(1) were reportedly breached in 2008, more than double from the year before. Nearly 80 percent(2) of internal breaches come from authorized insiders. Losing intellectual property impacts competitiveness and market share and a data loss prevention solution is critical for companies to stop accidental and malicious data leaks.

Available in two versions, LeakProof Standard helps organizations comply with regulatory mandates by securing employee and customer data. LeakProof Advanced offers the same protection plus advanced DataDNA(TM) fingerprinting to secure intellectual property and trade secrets.

Trend Micro LeakProof Fingerprinting Technology for Accuracy and Performance

Trend Micro's patented DataDNA technology provides optimal accuracy and performance for detecting sensitive data, meaning LeakProof customers ultimately save both time and money. The technology involves sophisticated algorithms that extract the "DNA" of sensitive data embedded in files, records, emails, and other content and stores them as signatures. Like fingerprints, this provides a unique DNA sequence for the information in the document.

The LeakProof fingerprinting method delivers accuracy and virtually zero false positives, allowing enterprises to search a fingerprint database of millions of records in order to determine instantly if there is a match with the content. It's small enough to run even on laptops without eating up memory, or causing slowdown. In addition, Trend Micro's character-based technology extracts fingerprints from any language. Unlike other solutions where the fingerprint engines must understand the language in order to create fingerprints, the LeakProof technology is language-independent.

NEW Active Update Service Provides Immediate Protection

With Active Update, compliance templates, validators, and applications can be easily updated. For example, any application changes such as IM and Webmail formats can all be handled through this new feature for faster, more immediate protection. This automatic deployment avoids delays and speeds delivery of application changes.

"Today's economic turmoil has sensitized businesses and governments to the need to protect privacy and intellectual property," said Punit Minocha, general manager of the data protection unit at Trend Micro. "Given that a big chunk of data breaches come from the inside, our customers are asking for a solution to stop accidental and malicious data leaks, but have hesitated due to complexity. LeakProof 5.0 breaks down complexity barriers that previously inhibited DLP adoption."

New LeakProof 5.0 Features Offers Less Complexity, Increased Protection and Improved Enterprise Scalability:
• "Out of the box" compliance templates help companies address compliance with regulations including PCI, HIPAA, GLBA and SB1386.
• Filters control potential loss vectors: Network Printer, Windows File Sharing, Cut & Paste, Roxio/IE DVD, P2P, Skype, MS ActiveSync.
• Device control (serial number), Windows File Share access controls.
• Remote fingerprint extraction for file systems and Sharepoint eases data discovery.
• Improved usability and workflows reduce implementation complexity.
• Flexible Deployment Options reduce costs - LeakProof Server available as appliance or as software virtual appliance that can be deployed onto bare-metal or within a virtualized environment.
• Active Directory integration eases deployment and management.
"I really love the simplicity of LeakProof," said Gonzalez. "I took advantage of the HIPAA and PCI compliance templates and only had to modify a few fields to meet the requirements for our environment. With LeakProof, there is no hassle and no extra steps. I just specify the endpoints and the hardware devices, and lockdown is done."

For More Information Visit - www.trendmicro.com

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