PCI News

RSA, The Security Division of EMC, Expands Identity Assurance Portfolio With Flexible Card-Shaped Authenticator To Provide Convenient Online Security

(June 12, 2008)-- RSA, TheSecurity Division of EMC announced the worldwide availability of the RSA SecurID 1100 Display Card, an event-based, one-time password (OTP) authenticator in a flexible card form-factor designed to help financial institutions and their customers secure online accounts and transactions with two-factor authentication.

A new addition to RSA's growing portfolio of Identity Assurance solutions that balance risk, cost-of-ownership and convenience, the RSA SecurID Display Card is easily carried in a wallet or purse, helping to solve the problem faced by financial institutions of how to ensure that their customers are protected by strong authentication in an easy-to-use manner. With the push of a button, a new one-time password is generated on the card's display providing organizations with two-factor authentication capabilities designed to protect
consumers' online financial transactions -- including account access, bill pay, and money transfers.

"The card-shaped form factor of the OTP can improve security and usability for consumers," noted Mark Diodati, identity and privacy analyst with Burton Group. "The form factor is harmonized with the way that consumers interact with financial institution web sites. The technology also works well when consumers carry multiple OTPs in their wallets for access to multiple financial institutions."

The RSA SecurID Display Card is powered by RSA(R) Authentication Manager 7.1 software and the RSA SecurID Authentication Engine. In addition, when the RSA SecurID Display Card is used in conjunction with a deployment of RSA Transaction Monitoring, an online fraud detection and management solution, financial services organizations can provide their customers with the benefit of an additional layer of transaction protection to reduce online threats.

The RSA SecurID Display Card also helps to provide financial institutions with a competitive market advantage, increasing customer loyalty and online account usage while providing an appealing security feature to attract new customers. The RSA SecurID Display Card can be customized with the issuing
financial institution's logo to reinforce the value of its brand, and can also be personalized with individual consumer information.

The convenience and attractiveness of the RSA SecurID Display Card will help bolster consumer acceptance and adoption of two-factor authentication worldwide while increasing the security of online accounts, especially in countries where there is limited online fraud protection. In addition, the RSA SecurID Display Card helps to meet established and developing information security regulations and guidelines related to Internet banking that vary by region.

-- In Latin America, the RSA SecurID Display Card supports specific regulatory mandates related to online security and two-factor authentication including Articulo 52 de la CNBV (Mexico), Normativa 3400 (Chile) and Circular 052 (Colombia).
-- In the Asia Pacific region, financial services regulators, including the Monetary Authority of Singapore, the Hong Kong Monetary Authority and Bank Negara Malaysia have issued guidance for banks around the
implementation of two-factor authentication as an additional layer of account security.
-- In Europe, two-factor authentication has long been used by consumers to protect their online transactions and has been the de-facto standard in areas including Northern Europe.
-- In North America, the use of the RSA SecurID Display Card directly supports Federal Financial Institutions Examination Council (FFIEC) guidance requiring two-factor authentication technology deployments within Internet banking environments.

"As there is no 'one size fits all' security solution, RSA continues to extend its full range of authentication solutions that balance cost, end-user convenience and security in order to help businesses select the technology that best suits their needs and customer requirements," said Sam Curry, Vice President of Product Management and Product Marketing, Identity & Access Assurance Group at RSA. "We are excited about bringing a new and convenient two-factor authentication device to the global financial services marketplace that will help increase consumer confidence in conducting financial transactions online."

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