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Centive Presented with CRM Magazine\'s 2008 Market Leader Award

LOWELL, Mass., Aug 25, 2008 – Centive, the leader in on-demand solutions for sales compensation and sales performance management, today announced that it has been recognized with a 2008 Market Leader Award in the category “Incentive Management” by CRM magazine.

Recipients for the CRM Market Leader Awards were determined through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.

Centive’s flagship solution, Compel^®, was recognized by CRM magazine as an affordable, on-demand tool that enables companies to automate the entire sales compensation process in one secure, centralized system. Powerful features such as plan modeling, commission expense forecasting, custom reporting and performance analytics helped secure Centive’s inclusion as a 2008 CRM Market Leader.

Compel integrates with CRM systems to enable sales representatives and managers to forecast compensation based on opportunities within their pipeline. This integration provides Centive’s customers with full automation of the sales lifecycle –From Prospect to Paycheck™ – to ensure that sales representatives stay focused, aligned and motivated to close the right business.

In addition, Compel was recognized for supporting compliance initiatives such as Sarbanes Oxley by providing accuracy, security, process controls and a complete audit trail. To date, Centive is the only on-demand sales compensation management vendor to have successfully completed a SAS 70 Type II compliance audit.

“CRM magazine is pleased to present the 2008 CRM Market Awards to those companies and individuals who are raising the bar in their customer relationship initiatives. These efforts are helping companies streamline business processes, maximize profitability, and provide more value to customers,” said David Myron, editorial director of CRM magazine. “Congratulations to this year’s award recipients. May they continue to raise the standard of CRM excellence.”

About Centive

Centive, headquartered in Lowell, MA, is the recognized leader in on-demand sales performance management. Companies use Centive Compel, hailed by CIO Magazine as the “most widely used choice for sales compensation management,” to accurately model and forecast commission costs, calculate commission and bonus earnings and gain real-time visibility into sales performance metrics. Compel, a salesforce.com AppExchange certified solution, is a winner of the CODiE award for “Best Financial Software,” the CRM Excellence and Product of the Year awards from Customer Inter@ction Solutions, and the CRM WizKids Award from Beagle Research. Centive is the first and only on-demand sales compensation / sales performance management vendor to be recognized as a SAS-70 Type II service provider. To learn more about Centive, please visit www.centive.com or call 1-877-CENTIVE.

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Centive, Compel, Inspire Performance, From Prospect to Paycheck and the Carrot logo are registered trademarks of Centive, Inc. All other company or product names are or may be trademarks of their respective owners.

Media Contact: Cindy Martin

Centive

781-852-3500

cmartin@centive.com

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