Resources for Food and Drug Administration (FDA)

Commissioner supports FDA labeling standards

www.newsdemocratleader.com

Kentucky consumers are increasingly aware of where and how their food is being produced. Kentucky’s dairy industry assures consumers that the dairy products they purchase are safe, are of the highest quality, and also labeled correctly to meet federal Food and Drug Administration standards.

Kentucky’s dairy industry understands that consumers rely on accurate product labeling to make decisions about what they buy and what their families consume. Some dairy product labeling has been misleading as to what the product does or does not contain. Recent actions in other states have focused on the inaccurate labeling issues which promote certain dairy products as “hormone free” and/or “antibiotic free.”

The FDA has “truth in labeling” standards in place that state that labeling milk as “hormone free” and “no hormones” is considered false advertising because all milk contains naturally occurring hormones. The FDA also contends that labeling milk as “antibiotic free” is a direct violation of their standards because all processed milk sold to consumers contains no antibiotics. Labeling that promotes what is not in the product is known as “absence labeling.” This marketing strategy is intended to confuse the consumer and implies a safe vs. unsafe product, which is not the case.

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