Resources for Food and Drug Administration (FDA)

Drug ad effects on people need more study: FDA

www.reuters.com

Ads for prescription drugs need to be clear and direct and government needs to study the effects these ads have on consumer behavior, particularly among the elderly and minorities, a U.S. Food and Drug Administration panel of outside experts said on Thursday. "It's about how it's understood and how it's used. It's impact," panel member Ellen Peters, a researcher from Oregon, said. Data shows that advertisements for drugs prompt people to see their doctors, but it is not clear if consumers understand potential benefits and risks of the drugs being promoted by pharmaceutical companies.

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