Resources for Food and Drug Administration (FDA)

FDA fake ad to test real ones

healthcare.zdnet.com

The FDA hopes some fake TV ads can put to rest the charge that drug ads aimed at consumers can be misleading. Pending OMB approval, the agency would create a phony blood pressure pill, then run ads touting its benefits and risks in various ways, and finally test consumer responses to the ads. At a May hearing, the House Energy and Commerce Committee heard Duke researcher Ruth Day explain exactly how this works regarding the Schering-Plough allergy spray Nasonex (shown).

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