Resources for Food and Drug Administration (FDA)

FDA Web site on drug ads to educate consumers developed by drug industry public relations firm

blog.seattlepi.nwsource.com

Drug ads can be confusing and often deceptive, so the Food and Drug Administration developed a Web site aimed at helping consumers evaluate the ads.

However, to produce the site the FDA turned to a nonprofit group created by Shaw Science Partners, a public relations firm that specializes in launching new drugs such as Viagra, Celebrex, Zoloft, Cymbalta, and the now-withdrawn Rezulin, according to the Center for Science in the Public Interest.

The center has asked the FDA to scuttle the Web site, to terminate its relationship with the drug companies' PR. firm, and to seek out advice from leading physicians, pharmacists, or consumer groups before publishing a new site aimed at educating consumers.

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