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FDA cites Bayer for misleading birth control ads

www.reuters.com

Two television commercials for Bayer AG's birth control pill Yaz give a misleading impression of its benefits, U.S. health regulators warned the company in a letter released on Tuesday. The ads wrongly suggest the pills are approved for relieving premenstrual syndrome, the U.S. Food and Drug Administration said in a letter dated October 3. The ads also minimize the drug's risks, the agency said. Bayer will stop running the only one of the two ads currently in use, company spokeswoman Rose Talarico said. The other campaign ended in 2007. The commercial no longer being broadcast featured women singing "We're not gonna take it" and kicking, punching and pushing balloons with words such as "irritability," "moodiness" and "bloating."

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