Resources for Health Insurance Portability and Accountability Act (HIPAA)

Health care new vertical sweet spot for security vendors

searchcio-midmarket.techtarget.com

Too many horizontally focused vendors are missing the sweet spot of vertical markets -- health care, say experts. With strict industry-specific requirements such as the Health Insurance Portability and Accountability Act (HIPAA), the market is ripe for vendors to target the health care industry with vertical products and services.

Barry Runyon, research director at Gartner Inc. in Stamford, Conn., said CIOs at midmarket health care organizations are crying out for a little attention.

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