Resources for Health Insurance Portability and Accountability Act (HIPAA)

From Permission to Power in Employee Health Management

www.worldhealthcareblog.org

Ever since Seth Godin’s Book on “Permission Marketing” was published, there has been a significant move toward the idea of getting permission from consumers before sending them marketing messages that might annoy them, rather than have the desired impact of increasing sales while retaining, even promoting customer loyalty. The idea is pretty logical, and most consumers would no doubt applaud any reduction in the epidemic of marketing messages they are subjected to involuntarily.

There has been a movement in the UK for many years toward what has been called “buyer centric commerce” (BCC) there. This goes a good deal beyond permission marketing by seeking to put consumers in essential control of both marketing interactions and their own transactions with sellers. It argues that commerce is normally seller-centric, particularly in business to consumer (B2C) marketing, while is more often controlled by business clients in business to business (B2B) efforts.

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