Resources for Health Insurance Portability and Accountability Act (HIPAA)

Business Intelligence Applications for Specialty Healthcare Organizations

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Once upon a time, there was a chain of department stores that was losing money. The CEO wanted to know if any department was making a profit. No, every department was losing money. So, the CEO wanted to know which department was losing the least amount of money. It was toys. The company changed its name and poured all of its money into that one department. Toys"R"Us was born. And, with it, the category killer business model was born.

Healthcare organizations are moving in much the same direction – that is, toward specialization along service lines. This specialization makes business sense in many situations. The organization can deepen its expertise as well as its brand. Focus is the key to becoming the first stop for customers, for employees, for investors and for the industry.

There are numerous examples of specialty care organizations. Pharmacies are one of the oldest forms of specialized healthcare enterprises. Optical services are another. Medical specialties, usually along the lines of specific disease conditions such as diabetes care, heart care, orthopedic services and pulmonary care, or, specific, definable services such as birthing centers, sports medicine and vaccination programs, constitute other forms of specialty care. These types of specialties are not only operating independently, but becoming contracted segments of larger organizations. The birthing center in your local hospital, for instance, could be staffed and run by an organization headquartered across the country (or in another country).

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