Resources for Health Insurance Portability and Accountability Act (HIPAA)

Health Care Practitioner (HCP) Centricity

www.itbriefingcenter.com

Pharmaceutical manufacturing organizations are facing challenges in almost every facet of the business, from erosion of blockbuster products to increased public scrutiny to increasingly restrictive regulatory and legal environments. In an area where traditional sales tactics are producing diminishing returns, pharma marketers are forced to find innovative and cost effective ways to identify, target and influence prescribers.

One proven approach is customer or health care practitioner (HCP) centricity, which is a competitive business strategy and management philosophy guiding enterprise design and operational function. This business challenge can be expressed as “How can I increase the efficiency and effectiveness of my sales and marketing organization to provide greater value to customers and maximize revenue growth?”

Watch this Webcast now and learn how your organization can benefit from HCP centricity.

In this Webcast, trusted advisors from featured analyst firm, Gartner, Inc., and opinion leaders at Fair Isaac discuss the challenges impeding sales force effectiveness today, and more importantly, how your organization can transform your sales and marketing practices to expertly align with and deliver to, each health care practitioner.

View the Resource

Share or bookmarklet this web page at: