White Papers for Federal Information Security Management Act (FISMA)

Layered Security for the Any Era: Securing Retail Environments in the Digital Age

Verisign

The Internet has matured from a phenomenon to a transformational infrastructure that is changing our society. Consumers can conduct business from virtually anywhere, and they increasingly expect retailers—regardless of their size or the products they sell—to provide access to customer services, content, and commerce anytime, from any device.

However, as retailers open and extend their channels to accommodate the demands of this “Any Era,” threats and vulnerabilities increase. These threats target the key assets of retail business: consumers, brands, Web sites, and internal networks. Such attacks not only jeopardize a company’s financial standing, reputation, and regulatory compliance; they also undermine their consumers’ confidence.

VeriSign’s Digital Infrastructure offers a layered, systematic approach to help protect sensitive data, mitigate threats to digital assets, and address compliance in the Any Era. Complementary security layers fortify each other to create a solution that is stronger than the sum of its parts and delivers greater value to consumers. Using this approach, retailers can extend reach, reduce costs, and increase revenue—while delivering rich, real-time experiences that enhance sales and increase customer loyalty.

“Layered security” acknowledges that a single foolproof solution is probably not achievable, but that proper tradeoffs between risk, cost, and user experience can result in the best security solution to support regulatory compliance and protect a retailer’s consumers, brand, Web properties, and network. While this approach leverages the features and functions of multiple products and services, it focuses on the entire ecosystem of assets and takes into account the entire user experience—evaluating and addressing the steps at which consumers can gain or lose confidence in an online interaction. VeriSign designs layered security to help keep sensitive data under the control of the retailer—VeriSign personnel are not able to view the data that they protect.

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