In the release published on the App Store Connect page to announce the new rules Apple did not refer to the new European Union General Data Protection Regulation (GDPR) as an guidning influence in the changes. However, the changes are similar to the requirements of GDPR.
GDPR is a new European Union data protection legislation, that became enforceable on May 25 2018, which was created to protect private personal data. The legislation relates to any organisation that does business in the E.U.
Other amendments include:
- Any third parties that data is shared must be listed, including analytics tools, advertising affiliates, and third-party SDKs.
- The third parties included must also use the shared data in line with the new policy.
- The app must also included data retention and deletion policies, as well as telling users how they can revoke consent or request their data be deleted.
This information was released comes just weeks before the annual Apple iPhone announcements so it is probably that there will be more changes announced to ensure that GDPR is not being violated.